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The Smart Data Discovery Challenge

There are few aspects of our lives today that are not influenced, informed, or driven by data.

We generate data constantly in our daily lives: when we spend and save; when we use energy or watch TV; when we shop, travel, or use the internet. But most of this data remains locked away in individual companies and organisations, rather than being put in the hands of consumers.

The Department for Business & Trade (DBT), Challenge Works, the Open Data Institute (ODI) and Smart Data Foundry are inviting individuals, innovators, entrepreneurs, academia, and civil society to identifying innovative ways in which Smart Data could make a difference for consumers, small businesses, and wider society.

This open call isn’t seeking fully-formed solutions, but cross-sector Smart Data use case ideas that use data from at least one of the following five sectors:

  • Financial services,
  • Home buying,
  • Energy,
  • Transport, and
  • Retail.

Following the Discovery Challenge, the aim is to launch a Smart Data challenge prize later in 2024. Participants in this prize will benefit from a share of up to £750,000 to prototype and test solutions that demonstrate a range of promising cross-sector Smart Data use cases in action.

You must submit your entries by 4pm on 8 December 2023.

See: Home – Smart Data Challenge (

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